Malaysiakini Social Media
Malaysiakini ENGLISH
1,553,031
LIKES
Average monthly Reach : 17 million
Average monthly Interaction : 1.7 million
Average monthly Interaction : 1.7 million
GENDER
Male
63%
63%
Female
37%
37%
AGE
18-24
19%
19%
25-34
36%
36%
35-44
22%
22%
45-54
11%
11%
55-64
6%
6%
65+
3%
3%
Malaysiakini MALAY
1,919,446
LIKES
Average monthly Reach : 30 million
Average monthly Interaction : 1.7 million
Average monthly Interaction : 1.7 million
GENDER
Male
64%
64%
Female
36%
36%
AGE
18-24
19%
19%
25-34
38%
38%
35-44
23%
23%
45-54
11%
11%
55-64
5%
5%
65+
3%
3%
Malaysiakini CHINESE
876,037
LIKES
Average monthly Reach : 13 million
Average monthly Interaction : 94.2 k
Average monthly Interaction : 94.2 k
GENDER
Male
59%
59%
Female
41%
41%
AGE
18-24
13%
13%
25-34
28%
28%
35-44
27%
27%
45-54
17%
17%
55-64
9%
9%
65+
4%
4%
Source: Facebook, January 2018
Facebook Shout-Out
Facebook Video/Article Posting
Facebook Carousel
Facebook Video/Image
Facebook Posting Package
| Social Media Platform | Ad Format | Inventory | Package Cost | Guarantee Result |
|---|---|---|---|---|
| Malaysiakini EN Facebook Malaysiakini BM Facebook Malaysiakini CN Facebook |
*Video / Article / Carousel + URL (Handshake with client’s FB) |
20 SHOUT-OUT | Gross RM 20,000 |
300,000 Views (Video) or 25,000 Reads / Pageviews (Article) or 500,000 Reach (Carousel) |
Notes: *Content (video & article) provided by client. / *Additional cost for boosting to target specific audience group are available.
Malaysiakini ENGLISH
1,112,896
FOLLOWS
GENDER
Male
57%
57%
Female
43%
43%
AGE
18-24
36%
36%
25-34
55%
55%
35-44
4%
4%
45-54
1%
1%
55-64
1%
1%
65+
1%
1%
Malaysiakini MALAY
117,169
FOLLOWS
GENDER
Male
68%
68%
Female
32%
32%
AGE
18-24
21%
21%
25-34
62%
62%
35-44
12%
12%
45-54
3%
3%
55-64
1%
1%
65+
1%
1%
Malaysiakini CHINESE
16,412
FOLLOWS
GENDER
Male
70%
70%
Female
30%
30%
AGE
18-24
33%
33%
25-34
47%
47%
35-44
15%
15%
45-54
4%
4%
55-64
1%
1%
65+
1%
1%
Source: Twitter, January 2018
Twitter Article Posting
Twitter Video Posting
Twitter Posting Package
| Social Media Platform | Ad Format | Inventory | Package Cost | Guarantee Result |
|---|---|---|---|---|
| Malaysiakini EN Twitter Malaysiakini BM Twitter Malaysiakini CN Twitter |
*Image (2-3 pcs) size = 5 MB, Animated GIF size = 5 MB *Video 30sec (sync) / 140sec (async) |
30 SHOUT-OUT | Gross RM 20,000 |
300,000 Views (Video) or 25,000 Clicks (Image/Message) |
Notes: *Content (video & article) provided by client. / *Additional cost for boosting to target specific audience group are available.
Malaysiakini
93,310
FOLLOWS
GENDER
Male
71%
71%
Female
29%
29%
AGE
18-24
15%
15%
25-34
35%
35%
35-44
27%
27%
45-54
13%
13%
55-64
5%
5%
65+
2%
2%
Source: Instagram, January 2018