Malaysiakini Social Media
Malaysiakini ENGLISH
1,498,771
LIKES
Average monthly Reach : 19 million
GENDER
Male
63%
63%
Female
36%
36%
AGE
18-24
21%
21%
25-34
36%
36%
35-44
22%
22%
45-54
11%
11%
55-64
6%
6%
65+
2.7%
2.7%
Malaysiakini MALAY
1,844,791
LIKES
Average monthly Reach : 40 million
GENDER
Male
64%
64%
Female
36%
36%
AGE
18-24
21%
21%
25-34
37%
37%
35-44
22%
22%
45-54
11%
11%
55-64
4%
4%
65+
1.4%
1.4%
Malaysiakini CHINESE
858,255
LIKES
Average monthly Reach : 8.4 million
GENDER
Male
58%
58%
Female
41%
41%
AGE
18-24
14%
14%
25-34
28%
28%
35-44
25%
25%
45-54
17%
17%
55-64
8%
8%
65+
4%
4%
Source: Facebook, June 2017
Facebook Shout-Out
Facebook Video/Article Posting
Facebook Top Cover
Facebook Video/Image
Facebook Posting Package
| Social Media Platform | Ad Format | Inventory | Package Cost | Guarantee Result |
|---|---|---|---|---|
| Malaysiakini EN Facebook Malaysiakini BM Facebook Malaysiakini CN Facebook |
*Video / Article / Message + URL (Handshake with client’s FB) |
30 SHOUT-OUT | Gross RM 20,000 |
500,000 Views (Video) 100,000 Clicks (Article/Message) |
| *Image with message + URL | 3 Days TOP COVER |
Gross RM 5,000 |
Notes: *Content (video & article) provided by client. / *Additional cost for boosting to target specific audience group are available.
Malaysiakini ENGLISH
974,995
FOLLOWS
GENDER
Male
62%
62%
Female
38%
38%
AGE
18-24
40%
40%
25-34
48%
48%
35-44
5%
5%
45-54
1%
1%
55-64
1%
1%
65+
1%
1%
Malaysiakini MALAY
101,943
FOLLOWS
GENDER
Male
77%
77%
Female
23%
23%
AGE
18-24
19%
19%
25-34
59%
59%
35-44
15%
15%
45-54
4%
4%
55-64
1%
1%
65+
1%
1%
Malaysiakini CHINESE
15,790
FOLLOWS
GENDER
Male
76%
76%
Female
24%
24%
AGE
18-24
30%
30%
25-34
48%
48%
35-44
15%
15%
45-54
4%
4%
55-64
1%
1%
65+
1%
1%
Source: Twitter, June 2017
Twitter Article Posting
Twitter Video Posting
Twitter Posting Package
| Social Media Platform | Ad Format | Inventory | Package Cost | Guarantee Result |
|---|---|---|---|---|
| Malaysiakini EN Twitter Malaysiakini BM Twitter Malaysiakini CN Twitter |
*Image (2-3 pcs) size = 5 MB, Animated GIF size = 5 MB *Video 30sec (sync) / 140sec (async) |
30 SHOUT-OUT | Gross RM 20,000 |
300,000 Views (Video) 60,000 Clicks (Article/Message) |
Notes: *Content (video & article) provided by client. / *Additional cost for boosting to target specific audience group are available.
Malaysiakini
83,854
FOLLOWS
GENDER
Male
73%
73%
Female
27%
27%
AGE
18-24
16%
16%
25-34
35%
35%
35-44
27%
27%
45-54
13%
13%
55-64
4%
4%
65+
2%
2%
Source: Instagram, June 2017