Malaysiakini Social Media

Social Box

Malaysiakini ENGLISH

   GENDER   

Male
63%
Female
37%

   AGE   

18-24
19%
25-34
36%
35-44
22%
45-54
11%
55-64
6%
65+
   3%
Social Box

Malaysiakini MALAY

   GENDER   

Male
64%
Female
36%

   AGE   

18-24
19%
25-34
38%
35-44
23%
45-54
11%
55-64
5%
65+
   3%
Social Box

Malaysiakini CHINESE
Average monthly Reach : 13 million
Average monthly Interaction : 94.2 k

   GENDER   

Male
59%
Female
41%

   AGE   

18-24
13%
25-34
28%
35-44
27%
45-54
17%
55-64
9%
65+
4%

Source: Facebook, January 2018

Facebook Shout-Out

Facebook Video/Article Posting

Facebook Carousel

Facebook Video/Image

Facebook Posting Package

Social Media Platform Ad Format Inventory Package Cost Guarantee Result
Malaysiakini EN Facebook
Malaysiakini BM Facebook
Malaysiakini CN Facebook
*Video / Article / Carousel + URL
(Handshake with client’s FB)
20 SHOUT-OUT Gross
RM 20,000
300,000 Views
(Video)
or
25,000 Reads / Pageviews (Article)
or
500,000 Reach (Carousel)

Notes: *Content (video & article) provided by client. / *Additional cost for boosting to target specific audience group are available.


Malaysiakini ENGLISH

   GENDER   

Male
57%
Female
43%

   AGE   

18-24
36%
25-34
55%
35-44
4%
45-54
1%
55-64
1%
65+
   1%

Malaysiakini MALAY

   GENDER   

Male
68%
Female
32%

   AGE   

18-24
21%
25-34
62%
35-44
12%
45-54
3%
55-64
1%
65+
   1%

Malaysiakini CHINESE

   GENDER   

Male
70%
Female
30%

   AGE   

18-24
33%
25-34
47%
35-44
15%
45-54
4%
55-64
1%
65+
   1%

Source: Twitter, January 2018

Twitter Article Posting

Twitter Video Posting

Twitter Posting Package

Social Media Platform Ad Format Inventory Package Cost Guarantee Result
Malaysiakini EN Twitter
Malaysiakini BM Twitter
Malaysiakini CN Twitter
*Image (2-3 pcs) size = 5 MB,
  Animated GIF size = 5 MB

*Video 30sec (sync) / 140sec (async)
30 SHOUT-OUT Gross
RM 20,000
300,000 Views
(Video)
or
25,000 Clicks
(Image/Message)

Notes: *Content (video & article) provided by client. / *Additional cost for boosting to target specific audience group are available.


Malaysiakini

   GENDER   

Male
71%
Female
29%

   AGE   

18-24
15%
25-34
35%
35-44
27%
45-54
13%
55-64
5%
65+
   2%

Source: Instagram, January 2018