Malaysiakini’s Audience
Social Media
Over 4.9 mil Facebook likes & over 1.6 million Twitter followers & 255K Instagram followers
Independent
Online news portal with more than 600,000 readers per day
Lingo-Bingo
Attracting English, Malay, Chinese & Tamil readers
Monthly Website Traffic from Google Analytics
Desktop Version
Mobile Web
Reader Demographics
Gender
More then 60% of the audience is male readers
Age
The higher reader group audience is in the age group of 55 to 64
Source: Google Analytics data for the month of April 2020
Interest
Entertainment Lovers
2,416,517
Business & Finance Followers
653,403
Sports Followers
622,483
Shopping Lovers
434,807
Beauty & Health Seekers
378,870
Gadget & Tech Enthusiasts
317,009
Brand Affinity
CPG
272,504
Automotive
164,279
Fashion
77,362
Telecom
411,949
Movies
42,903
Travel
41,663
Source: Innity DMP, April 2020
Interests Affinity
- News & Politics 10.68%
- Lifestyles & Business Professionals 4.19%
- Banking & Finance 3.06%
- Food & Cooking Enthusiasts 3.04%
Source: Google Analytics, April 2020