Malaysiakini’s Audience
Social Media
Over 4.83 mil Facebook likes & over 1.5 million Twitter followers & 228K Instagram followers
Independent
Online news portal with more than 400,000 readers per day
Lingo-Bingo
Attracting English, Malay, Chinese & Tamil readers
Monthly Website Traffic from Google Analytics
Desktop Version
Mobile Web
Facebook Instant Article (Mobile)
Reader Demographics
Gender
More then 80% of the audience is male readers
Age
The higher reader group audience is in the age group of 55 to 64
Source: Google Analytics data for the month of December 2019
Interest
Entertainment Lovers
1,455,995
Business & Finance Followers
369,503
Sports Followers
374,760
Shopping Lovers
277,091
Beauty & Health Seekers
168,301
Gadget & Tech Enthusiasts
77,059
Brand Affinity
CPG
140,706
Automotive
164,279
Fashion
77,362
Telecom
61,067
Movies
42,903
Travel
41,663
Source: Innity DMP, December 2019
Interests Affinity
- News & Politics 10.68%
- Lifestyles & Business Professionals 4.19%
- Banking & Finance 3.06%
- Food & Cooking Enthusiasts 3.04%
Source: Google Analytics, December 2019