Malaysiakini’s Audience

Social Media

Over 4.9 mil Facebook likes & over 1.6 million Twitter followers & 255K Instagram followers

i

Independent

Online news portal with more than 600,000 readers per day

w

Lingo-Bingo

Attracting English, Malay, Chinese & Tamil readers

Monthly Website Traffic from Google Analytics

Desktop Version

Mobile Web

Reader Demographics

Gender

More then 60% of the audience is male readers

Age

The higher reader group audience is in the age group of 55 to 64

Source: Google Analytics data for the month of June 2020

Interest

Entertainment Lovers

2,416,517

Business & Finance Followers

653,403

Sports Followers

622,483

Shopping Lovers

434,807

Beauty & Health Seekers

378,870

Gadget & Tech Enthusiasts

317,009

Brand Affinity

CPG

272,504

Automotive

164,279

Fashion

77,362

Telecom

411,949

Movies

42,903

Travel

41,663

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Source: Innity DMP, June 2020

Interests Affinity

News & Politics 10.68%
Lifestyles & Business Professionals 4.19%
Banking & Finance 3.06%
Food & Cooking Enthusiasts 3.04%

Source: Google Analytics, June 2020