Malaysiakini’s Audience

Social Media

Over 4.27 mil Facebook likes & over 1.1 million Twitter followers & 86.9K Instagram followers

i

Independent

Online news portal with more than 400,000 readers per day

w

Lingo-Bingo

Attracting English, Malay, Chinese & Tamil readers

Monthly Website Traffic from Google Analytics

Desktop Version

Mobile Web

Mobile App Android

Facebook Instant Article (Mobile)

Reader Demographics

Gender

More then 80% of the audience is male readers

Age

The higher reader group audience is in the age group of 55 to 64

Source: Google Analytics data for the month of November 2018

Interest

Entertainment Lovers

9,935

Business & Finance Followers

2,098

Sports Followers

893

Beauty & Health Seekers

501

Shopping Lovers

408

Gadget & Tech Enthusiasts

328

Brand Affinity

Travel

5,472

CPG

3,187

Telecom

1,646

Gadget

1,341

Oil & Gas

1,298

Health & Beauty

774

Source: Innity DMP, November 2018

Interests Affinity

News & Politics 11.33%
Sports & Fitness 5.77%
Lifestyles & Business Professionals 3.66%
Banking & Finance 2.79%
Food & Cooking Enthusiasts 2.66%

Source: Google Analytics, November 2018