Malaysiakini’s Audience

Social Media

Over 4.83 mil Facebook likes & over 1.5 million Twitter followers & 228K Instagram followers

i

Independent

Online news portal with more than 400,000 readers per day

w

Lingo-Bingo

Attracting English, Malay, Chinese & Tamil readers

Monthly Website Traffic from Google Analytics

Desktop Version

Mobile Web

Facebook Instant Article (Mobile)

Reader Demographics

Gender

More then 80% of the audience is male readers

Age

The higher reader group audience is in the age group of 55 to 64

Source: Google Analytics data for the month of December 2019

Interest

Entertainment Lovers

1,455,995

Business & Finance Followers

369,503

Sports Followers

374,760

Shopping Lovers

277,091

Beauty & Health Seekers

168,301

Gadget & Tech Enthusiasts

77,059

Brand Affinity

CPG

140,706

Automotive

164,279

Fashion

77,362

Telecom

61,067

Movies

42,903

Travel

41,663

Source: Innity DMP, December 2019

Interests Affinity

News & Politics 10.68%
Lifestyles & Business Professionals 4.19%
Banking & Finance 3.06%
Food & Cooking Enthusiasts 3.04%

Source: Google Analytics, December 2019