Malaysiakini’s Audience
Social Media
Over 4.27 mil Facebook likes & over 1.1 million Twitter followers & 86.9K Instagram followers
Independent
Online news portal with more than 400,000 readers per day
Lingo-Bingo
Attracting English, Malay, Chinese & Tamil readers
Monthly Website Traffic from Google Analytics
Desktop Version
Mobile Web
Mobile App Android
Facebook Instant Article (Mobile)
Reader Demographics
Gender
More then 80% of the audience is male readers
Age
The higher reader group audience is in the age group of 55 to 64
Source: Google Analytics data for the month of November 2018
Interest
Entertainment Lovers
9,935
Business & Finance Followers
2,098
Sports Followers
893
Beauty & Health Seekers
501
Shopping Lovers
408
Gadget & Tech Enthusiasts
328
Brand Affinity
Travel
5,472
CPG
3,187
Telecom
1,646
Gadget
1,341
Oil & Gas
1,298
Health & Beauty
774
Source: Innity DMP, November 2018
Interests Affinity
- News & Politics 11.33%
- Sports & Fitness 5.77%
- Lifestyles & Business Professionals 3.66%
- Banking & Finance 2.79%
- Food & Cooking Enthusiasts 2.66%
Source: Google Analytics, November 2018