Reader Demographics


Our male readership is 20% higher than the average of other news portals



More than half of our audience is in the age group of 35yo & above

Household Incomes

60% of our readers come from the middle income group


18% more professionals, managers, executives and businessmen (PMEB) than the average website


Around 80% of our readers pursued further education after secondary school

Purchase Decision

Over 80% of our readers are sole or joint decision makers

Primary Language

Access from Mobile


Internet Access

Source: Effective Measure, April 2014

Find out what types of reader we have