Reader Demographics
Gender
Our male readership is 20% higher than the average of other news portals
Age
More than half of our audience is in the age group of 35yo & above
Household Incomes
60% of our readers come from the middle income group
Occupation
18% more professionals, managers, executives and businessmen (PMEB) than the average website
Education
Around 80% of our readers pursued further education after secondary school
Purchase Decision
Over 80% of our readers are sole or joint decision makers
Primary Language
Access from Mobile
Internet Access
Source: Effective Measure, April 2014