Malaysiakini’s Audience

Social Media

Over 3.87 mil Facebook likes & over 826,173 Twitter followers & 70,000 Instagram followers

i

Independent

Online news portal with more than 400,000 readers per day

w

Lingo-Bingo

Attracting English, Malay, Chinese & Tamil readers

Monthly Website Traffic from Google Analytics

Desktop Version

Mobile Version

Reader Demographics

Gender

More then 80% of the audience is male readers

Age

The higher reader group audience is in the age group of 55 to 64

Source: Google Analytics data for the month of August 2016

Audience Segmentation

Entertainment Lovers

20.5%

Business & Finance Followers

17.48%

Travel

12.2%

Politics/News

17.8%

Tech & Gadgets

4.9%

Sports followers

17.6%

Automotive

6.7%

Education Seeker

0.7%

Source: Google Analytics data for the month of September 2016

Reader Behaviours

Health Conscious

93%

of our readers are more concerned about their general health and wellbeing than others. They are more likely to exercise regularly, less likely to smoke, and are prepared to spend money and time seeking out healthy food.

Connector

70.27%

Early Adopter

78% 

of our readers are more likely to buy new brands or products, more likely to experience things first rather than seek the opinions of others. They represent the key for the success of new products in the marketplace.

Salesperson

66.10%

Free Spender

73%

of our readers are more likely to have less financial self-control when making purchases. They regularly upgrade consumer products when they become available, and are more likely to purchase upon impulse.

Fashion Conscious

56.69%

Source: Effective Measure for the year 2015